Aarkstore Enterprise--pet Supplies,pet Care Products,u.s.market, Global Perspective

Pet Supplies and Pet Care Products: The U.S

Pet Supplies and Pet Care Products: The U.S. Market and a Global Perspective

Table of Contents :

Chapter 1: Executive Summary

Introduction

Market Definition

Exclusions

Four IRI-Tracked Product Categories

Report Methodology

The Market

Retail Sales Slow in 2009

Figure 1-1: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in millions of dollars)

IRI-Tracked Sales at $1.9 Billion

Sales by Product Type

Natural and Organic Product Sales and Market Share

Retail Channel Shares and Trends

State of the Market

The Marketers

Number and Types

Second-Tier Multi-Category Marketers

Natural Product Specialists

Nestl Purina Leads in IRI-Tracked Sales

Mergers & Acquisitions

Celebrities Weight In

Licensing Bigger Than Ever

The Private-Label Factor

Marketing and New Product Trends

Pet Market Advertising Tops $500 Million

Non-Traditional Media

Social Networking

Cause-Related Marketing

Green Initiatives

2009 a Record Year for New Product Entries

Dominant Themes Involve Premium Appeals

Retail Channel Trends

Economic Concerns Intensify Cross-Channel Competition

The PetSmart/Petco Dynamic Duo

Pet Superstores vs. Discount Stores

Independents and Supermarkets Continue to Slide

Non-Traditional Channels Gaining Ground

Independent Pet Stores Feel Economic Pinch

The Consumer

53% of Households Own Pets

Overview of Dog and Cat Supply Purchasing

Figure 1-2: Household Purchasing Rates for Dog or Cat Supplies by Category, 2009 (percent of U.S. households)

Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies

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by: Aarkstore Enterprise

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