A Few Mobile-focused New Years Resolutions For Retailers
A new year comes with new hopes, goals and resolutions
. It may be a better chance to do away with the old and start a New. This is the best time for retailers to maximize the profit with mobile commerce.
M-commerce:
Mobile commerce also called as m-commerce. M-commerce is buying and selling of products and services using a mobile device. It consists of two primary components. First, is the ability to use a wireless phone or other mobile device to conduct financial transactions and exchange payments over internet? The next is the ability to deliver information that can facilitate a transaction (browser creating mobile marketing campaigns like promotions & loyalty programs).
4 Ps of m-commerce:
If one thinks that m-commerce is important to his site, then these 4 Ps of mobile commerce are applicable:
1. Products:
Many types of sales strategy are possible via m-commerce. The retailer should evaluate if his product can be sold via mobile app, mobile site or a game on mobile. Then he should invest in getting a proper mobile platform built to serve his customers.
2. Promotions:
The main benefit of mobile commerce is the ability to leverage the 24X7 connected state of the mobile device. All communications are real-time .The business works when the customer is ready and comfortable any time during the day.
3. Payment:
The ease of payment is critical for the success of a mobile site or app. The options provided are similar to payment options provided on a desktop website, but the user interface for mobile should be having lesser number of steps. This will result in an easy purchase process for the user.
4. Presentation:
These transactions are usually on a device from 3-inch screen to 7-screen inch in tablets to 11-inch screens in iPads. The app needs to work on the resolutions and screens of the wide variety of handhelds that are prevalent and popular in the market.
Suggestion for retailers:
1. It is always better to focus on ease-of-use may be for mobile sites or apps. The main aim is to make the shoppers path as easy to navigate as possible.
2. Listen to the customers through reviews. Customers share the reviews on app stores, twitter, Facebook etc. Always retailers must be open to learning and optimize on customer feedback.
3. It is better to consider mobile services from customer point of view and then to implement complex processes.
4. The mobile channel is different and retailers should understand this. Mobile devices may lead to new behavior like rotating screen, swiping or varying folds.
Hence, to make 2013 a banner year for m-commerce, its time to take active approach. This rapid growing channel would help to tune in your mobile customers.
by: galaxyweblinks
Buy Heart Shaped Diamond Rings Wholesale For The Best Deal The Secret E-mini Trading System Ladies Clothing Wholesale Is A Reliable Way To Buy Ladies Wear Marlies Dekkers Wholesale Lingerie Review Wholesale Necklaces Supplier Real Time Trading With Trade Binary Options Understanding Wholesale Lingerie Slimming Wholesale Corset For All Ladies To Do Day Trading Smartly Day Trading Elements Forex Trading: An Introduction To Do Successful Stock Trading Quick Tips For Wholesale Lingerie Care