8 Ways A Retailer Can Leverage The Internet
The first of your worries when you open a retail outlet is getting the word out about your new set up
. While traditional marketing is crucial to increase the footsteps in your brick and mortar retail shop, online marketing has now become an equally integral and significant part of any promotional strategy.Retailers can make use of the internet in a number of ways to spread awareness and let your audience know of your arrival. Here are a few ways in which retailers can leverage the internet
1.Create a Website Even though you dont have any immediate plans to go the ecommerce way, it is also recommended that you implement a web design initiative. In fact, in todays day and age, the credibility of ones business is assessed on the existence or non existence of a website. Make sure you site is submitted to major search engines and that its pages are adequately optimized.
2.Online PR One of the simplest and quickest ways to spread the word about your retail set up is by sending out a press release online. There are a number of news distribution services online which let small and upcoming business to announce new product lines, store launches and other special events.
3.Submission of Product Feeds If you wish to promote the sale of your product on the internet, use product feeds to reach out to a broader audience. You can submit specifications in the form of photos, descriptions, pricing etc to shopping comparison websites and search engines to let target members know of your offerings.
4.Knowledge Sharing This is especially effective if you are selling a complex or technical product such as electronics, consumer goods etc. You can present your brand as an expert in a relevant industry and share your knowledge online through video based seminars, work-shops, articles and blogs. Consider uploading How To content online which help audience members realize the various needs, uses and applications of your product.
5.Disseminating E-Newsletters- Email marketing and newsletters act as an effective way to keep your customers and prospects updated about your company. This is an ongoing task and takes a lot of hard work. But the long-term results are always positive.
6.Leverage Local Listings - There are various directories and search engine tools on which local shoppers can find your business. These tools offer information such as hours of operation; directions to you shop as well as provide information on any ongoing offers if you want them to. Most of these services come for free; an upgraded option comes at a minimal premium.
7.Video Marketing Instead of spending thousands of dollars on newspaper and print ads, you can make cost effective videos and push your material to a wider audience through popular video sharing websites such as YouTube.com
8.Social Media Marketing Irrespective of the size of your business, it is important to show the presence of your brand on social networking website. Facebook, LinkedIn, Twitter and MySpace is where majority of your audience hangs out, these platforms are an excellent place to interact with your audience members directly.
One of the major benefits of being present online is the cost-effective methodologies one can implement to promote ones brands creatively. If you are able to make smart moves, there is nothing that can stop you from achieving online success.
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