7 Reasons To Use Your Self Authored E-book As A Freebie On Your Home Business Website
E-books are one of the most popular and most sought after information products available
online today and for that reason many Internet marketers are using them as freebies or free gifts on their home business websites. Many business people on the web are of the opinion that if you write an e-book you should sell it on your web page in order to generate revenue.However, there are many other Internet marketers who believe there is more to be gained over the long term by giving it away to your visitors instead. There are many advantages to using your e-book as a freebie and this article will examine 7 reasons why it's more beneficial to give it away than to sell it on the web.
1. Because these digital information products are in such great demand giving them away is a great way to drive traffic to your home page. When people hear you're offering a well written e-book which contains quality content and which helps solve their problems or answer their questions free of charge they will be lined up to download their copy which should greatly increase your traffic and your potential customers.
2. You can offer this free gift in exchange for your visitor's contact information. By setting up a squeeze page or landing page on your website you can ask your guest's to add their name and email address as a trade- off for the opportunity to download their free copy. This is an excellent way to build your email list.
3. By penning your own e-book you establish yourself as an expert in your particular niche or field of endeavor. Also giving it away gains additional respect for you and your home business and helps you establish relationships with your visitors. People are more likely to do business with someone they feel they know and respect rather than a stranger.
4. You can distribute your e-book to other websites and home business owners online and ask them to offer it as a freebie on their home page. This helps establish both you and your business on the web and therefore is an excellent Internet marketing technique. If people enjoy it they are more likely to seek you out online and visit your website which again will help increase your traffic and help build your email list.
5. You can strategically locate links to your home business throughout your electronic volume which will help increase your website patronage, add to your list size and eventually boost your sales.
6. Word-of-mouth advertising is a tremendous Internet marketing strategy to use online especially if it's employed correctly. By giving your e-book away and distributing it to other websites to offer as a freebie you're creating the opportunity for a first-rate word-of mouth marketing campaign. As more people read and enjoy your work and they spread the word by telling their friends and family and so on and so on can result in many targeted referrals for your online enterprise.
7. You can show your appreciation to your current customers by sending them a copy of your finished e-book free of charge. This is an outstanding Internet marketing technique for increasing your current client's patronage and it may encourage them to visit your home business site again to explore what you have to offer.
Generosity has a way of being rewarded and as you can see giving away your high quality electronic manuscript has the potential of giving back to your home based business for many years to come.
by: Bob Withers
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