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3 Secret Weapons for Promoting Your Business

3 Secret Weapons for Promoting Your Business

Promoting a small or medium sized business in today's busy world is no easy task

. There's tons of competition out there, and much of the competition is larger than you and ready to eat you alive. Before you give up the fight, though, you should know about some easy ways to promote your business effectively without even putting in a lot of effort. Here are just a three tricks you can use to promote your business quickly and easily.

1. Keep them on the phone. One of the major ways that small and medium sized businesses lose customers is by leaving them on hold for too long. These days, people are so busy that even a few seconds of on hold silence can qualify as too long. Most people won't stay on the phone for more than thirty to forty seconds when there's silence on the other end of the line. If your business is having a busy day, that could mean a lot of lost customers who are simply going to call another business for their products or services. Keeping your customers on hold until a representative can speak with them is vital for the promotion of your business.

2. Become more professional. Some people think of small and medium sized businesses as more disorganized and less equipped to get a job done than large corporations. Often times, though, this isn't true. As a smaller business, you've probably got many advantages on organizations with all the hierarchy and red tape involved. However, your customers won't know that until you get a chance to actually talk with them. You need to do everything in your power to look more organized and professional every day.

3. Get the basic information out there. Giving potential customers easy access to basic information about your business is essential to your success. They should be able to hear about your business's products, services, and successes without even trying.

Did you know that you can use all three of these tricks at the same time? You can use them all with custom on hold messages for your small or medium sized business. A custom message keeps callers on the line for about three minutes, on average. It also makes your business appear more professional and organized, and it can convey basic information about your business to callers who are on hold. It's one of the best promotional tools you can use, and it's very easy and affordable, too.

3 Secret Weapons for Promoting Your Business

By: Jonathan Gal
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