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3 Gift Giving Tips For Clients, Customers, Associates, And Business Connections

3 Gift Giving Tips For Clients, Customers, Associates, And Business Connections

Connecting with clients is extremely important

, and saying 'thank you' is definitely an important part of strengthening these business relations. Christmas is a perfect time to ensure that happens. It's not without its challenges, however. With so many gifts coming and going, it can be difficult to tell which ones came from where. Also, there's a risk of sending the same thing as many other companies. But, with gourmet popcorn like cinnamon popcorn and other varieties as well as other gifts, it's possible to avoid all of these dangers and leave a lasting impression.

Branding Company Gifts

Sending gifts like gourmet popcorn generally have one downfall; they're generic and don't usually do a good job of identifying the sender. This means that when customers receive their cinnamon popcorn, they will quickly forget who sent it. Therefore, it's important to make sure that all gifts are easily identifiable.

There are a few ways to accomplish this. One way is to include a greeting or business card in with the gift. Unfortunately, once the two are separated, which happens frequently, it's easy to forget who the sender was. Another option, however, is to go with providers who are able to emboss the company brand directly on the packaging. This looks professional and ensures the company stays in the front of the customer's mind.

Customize The Gift

Giving gifts such as gourmet popcorn are a great idea, but they can also be customized to make them even better. Start by choosing a mix of specific flavors such as cinnamon popcorn. Then, customize the tin with company branding and complete the gift with a handwritten note.

To really customize the gift, consider adding promotional items and other small gifts to increase its value. This could include mugs or glasses, formal stationary sets, jackets, or anything else normally given to clients and other business connections. Another option is to add a coupon for the services offered by the company, or products with the gift. Since they're already using the products and services, there's no concern that the clients will dislike the added gifts.

Put The Difference In The Delivery

Sometimes, just doing something a little out of the ordinary is enough to set one gift apart from another. Packaging is a big one. Covering the gourmet popcorn tin with an interesting box or fabric, for example makes it pretty easy to pick it out from a group of gifts.

The actual delivery of the gift can also leave lots of room to stand out from the crowd and make a good impression. Some locations have fun services like Santa Claus delivery, singing delivery persons, and many more options to add fun to gifts like cinnamon popcorn. If possible, even personal deliveries or an accompanying phone call that includes a simple 'thank you' and 'how have you found our service' can go a long way.

Gourmet popcorn and other gifts are a wonderful way to connect with clients and other business contacts and thank them for their patronage. But, to make it even more special, consider adding branding, combining appropriate gifts together, and consider how they will be delivered. So, whether it's cinnamon popcorn or free products, it's easy to ensure the business sticks out in the minds of the clients and continues to boost the company's loyal following.

by: Chris Harmen
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3 Gift Giving Tips For Clients, Customers, Associates, And Business Connections