subject: Advanced Online Direct Response [print this page] Marketing products and services is not easy, especially within the cutthroat competition floating around the internet. There are many different ways in which you can advertise or market your products. The purpose of any form of advertising or marketing is to convince the customers to buy the products from the company. But these techniques are being constantly evolving and one of the latest forms is called advanced online direct response.
In this form of advertising answers are collected from the customers and on the basis of their response strategies are implemented. In order to collect the information there are questionnaires that are prepared and the customers are expected to answer them. By using the direct response from the customers you can get information that is accurate and up to date. You can collect the direct response through media advertising.
Here customers are sent a blank form that they can fill out and send back. The other method of making use of direct response is when you request customers on radio or on TV to call back to the station and get a particular free gift or to avail a discount. It can also be done through telemarketing where the customers are asked to come to a particular place to be entitled to a gift or a discount.
Such incentives attract customers and the effects are very fruitful. When a company implements these strategies they are also in a position to understand the tastes and preferences of the customers.
This is the reason for the popularity of advanced online direct response and the reasons why they are being adopted almost universally. The strategy is a tried and tested time and again and has proven positive track record. The whole system rests on the incentives offered and the potential to tapping clientele that offer patronage in return for an add-ons or upsells.
by: David Afana.
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