subject: 5 Characteristics of Successful Business Blogs [print this page] Business blogs all have one central 'theme' in common and that is ultimately they are blogging to make money. For this reason these sites are motivated for more than just the passion of the subject matter upon which they base their content. The blogging business is in fact big business anymore being that companies large and small, online and off, are using these platforms as a marketing base of operations. The growing popularity of these platforms have also made it easier for many technically challenged online entrepreneurs to enter into the world of e commerce. No matter who you are or how big your business is however, there are certain characteristics your site must display if you intend to succeed at blogging to make money.
Here are 5 characteristics common to any site that experiences any degree of success in the blogging business regardless of products or services offered.
Focused
If you have a particular product or service you offer, you want to maintain a certain consistency with the content you post to the site. In some way, shape or form you want all the activity on the site to have some sort of relevance to what your blogging business is all about. To keep your readers more focused this way will make them more receptive to any promotional pitches or product offers being made.
Useful Information
The very basis of your site is to offer plenty of useful information to your visitors so that they will be inclined to return for more. Of course here again you want this information to be relevant to the central theme of the site and you also want it to be educational as well. In this way you can subtly show readers why it is they need what you offer. Blogging to make money involves a lot of give (content) and take (purchases) but it will always be mostly giving on your part.
Offer Insight
Information is always good but offering insight or perspective definitely makes it that much better. Firstly, this is what will make your content so unique since nobody really thinks or feels 'exactly' the way you do. Secondly by adding insight or perspective you stimulate the thoughts of your readers which actually further engages them. An engaged reader is an interested one who is most likely to be converted into a buying one as well!
Provide Opportunity for Participation
This is why blogs are so popular they allow readers to leave comments and actually participate or have an influence by voicing satisfaction/opinion! As we discussed above, engaging your readers is the first step to getting them more actively involved and this is what you want so encourage it!
Always Adding New Content
Obviously keeping your site updated is good not only for search engine rankings, but for reader satisfaction as well. People need a reason to return to your site and fresh content is the answer! I know it is often said that frequent posting is important, but the reason so many talk about this is because it is the single hardest thing for most bloggers to do. Results do not come fast enough for most so they therefore end up quitting. If you are blogging to make money, your posting efforts may take even longer to show results since you are asking people to part with their hard earned income.
Business blogs find that even though they are blogging to make money, they too must place the need of their readers first before attempting any promotional efforts. The thing about the blogging business is that your potential customers can be easily distracted by so many others things they find online. It is therefore necessary for big business and small online entrepreneurs alike to attract and maintain the attention of their site visitors. The 5 characteristics reviewed above are sought out by people online and it is these blogging 'habits' that both attract and retain site visitors interest. So if blogging to make money is an interest of yours, it is best to adopt these characteristic and/or habits right away if you intend to experience any degree of success!
5 Characteristics of Successful Business Blogs
By: TJ Philpott
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