subject: Developing Your Ecommerce Catalog [print this page] Calls to Action Calls to Action
Invest in features that will help customers interact with your site and understand your products better. Investment ideas are to go with some leading trends such as expandable interactive images, flash, interactive tours, product videos, live chat with customer service, professional looking slideshows and so on. The idea here is to provide a user an experience not found elsewhere.
Review and Compare Your Pricing
Low prices always attract customers. No matter how products are sold (online or off) your price point matters, especially on the Web where the next store is only a couple of clicks or search queries away. Research your competitors to make sure you can price competitively. If feasible, increase your pricing slightly in order to offer "free shipping," as this tends to convert more shoppers into buyers.
Review the competition's Web sites to make sure your features are better, your content is better, your photos are better. In an online store, the customer must be taken on a unique tour of your products, so you must create the best catalog experience possible.
Developing Your Ecommerce Catalog
By: Melanie Beam
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