subject: Should You Care About The Quality Of Your Web Design? [print this page] There are a lot of online businesses out there that wonder why they are not making any money at all. They started out with a plan, a good product and a desire to succeed, but they miserably failed to convert visitors into customers. So, what might be the cause? Well, even though they had an excellent plan in terms of marketing and they also had an excellent product, but they failed to create an excellent website to win the trust of their market. Do you find yourself in somewhat the same situation? Did you also create your website haphazardly without paying much attention to professionalism? If yes, then you will also face or may already be facing somewhat the same situation.
Picture this scenario: You meet a guy who is wearing very dirty clothes and he stinks a bit too. However, he claims to be a very knowledgeable person. He claims to have a couple of PhDs. Now, will you trust him or will you say, Yeah Right! Well, the same thing happens when people visit your unprofessional website where you claim to provide high quality products and professional services. They will also look at your website and say the same thing, i.e., Yeah Right! So, its your web design that helps you win the trust of your market or lose your credibility completely.
When you go to an offline shop, you look around and see how nicely its been decorated. If it looks dull, then you will have a feeling that the shopkeeper doesnt care about the shop and most certainly wont care about you either. So, you will automatically have a negative feeling that you should simply get out of the shop and find a better and professional shop to buy the things you need. You face the same thing when your visitors leave you after they realize that your website doesnt show any professionalism. After all, who would deal with an unprofessional website? So, you lose a lot of potential buyers because of that.
Now, when you design your website, make sure you hire a professional web designer to create your website for you. Do not go for an amateur or inexperienced designer because an amateur wont be able to give a professional touch to your business. If you compromise on quality, you will lose a lot of customers. So, make sure that you dont take your web design lately. You must ensure that it depicts professionalism and it can win the trust of your potential buyers.
When you are ready to create your website or revamp your existing website, you can either hire a freelance designer or hire a professional web design company. The best thing to do is to hire a professional design company to create your website. You never know how a freelancer may do. He may even use a template to create your site. So, to be on the safe side and avoid taking any risks, make sure you go for a professional web design company.
by: Sha Amen
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