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subject: A Basic Guide To Launching Your Home Based Business Online [print this page]

You're a full-time parent with a loving family and a

healthy home based business. You're also looking for a

way to expand without disrupting your already-perfect

lifestyle. Is there a way to do it? Certainly, and all

you have to do is bring your business to the Internet.

A Basic Guide to Launching Your Home Based Business

Online

Bringing your business to the Internet won't reduce your

quality time with your family or require you to shell

out additional capital. What you need to do, however, is

update your knowledge, skills, and abilities in order to

meet the dynamic demands of e-commerce.

Understand the basic principles of Internet marketing.

The life and blood of Internet marketing is search

engine optimization or SEO. The most successful

businesses are those whose names or websites show up in

the first page of search engine results for their

targeted keywords. If you want to succeed online, you'll

need to take time to study how search engine

optimization works, how search engines help your

business, and what the best keywords for your business

are.

Make your own website.

It's fairly simple to create your own website with the

help of built-in wizards of web hosting providers or

your own website publisher. But if you want a smooth and

professional look, you can also hire a professional

website designer to create a layout for you.

It's very important to purchase your own domain name.

This will help establish your name and credibility more

quickly. Between www.websites.com/ballerinaparadise and

www.ballerinaparadise.com, which do you think is easier

to recall? Which has more impact on customers?

Your website must have your complete contact details and

product list. It will also serve as the gateway between

you and your customers. This is where they'll shop for

your products, contact you for inquiries and other

concerns, or learn about your latest promotional offers.

Make sure you purchase enough web space and bandwidth

for your website. The former determines the amount of

files you can upload and use on your website while the

latter determines the amount of access granted to your

website's visitors.

Make your own blog.

Websites are mainly used for conducting transactions

like purchasing and offering customer support while

blogs are primarily used for establishing rapport

between the company and its customers. With blogs, you

get a more informal setting that allows you to directly

interact with your customers.

This is where you can expound on the little things that

don't usually have place on your website. This is where

you can introduce new customers to your products, update

old and existing customers about your latest offers, and

discuss news and issues that may be of interest to your

customers and related to your business.

Set up your online store.

File for the appropriate licenses and permits to make

your online store legitimate. Register accounts for your

business to allow you to accept payments from PayPal and

other online payment handlers and banks, money orders,

and credit card transactions. Look for a courier company

you can outsource your delivery needs to. Establish and

strengthen security measures for your website to provide

clients with a safe and secure environment. Lastly,

create an affiliate marketing program to help spread the

word about your business.

Once you're done with all these steps, it's time to give

your home-based business a dry run online. If all works

well then congratulations for the future success of your

online launch!

*********For more information about Home Based Business

Online be sure to follow the link in the resource box

below to receive your free home business Cd.

by: Anthony H.

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