subject: Faq Regarding Web Design? [print this page] Each time a Page Rank is updates, confusion about your site's Page Rank is caused by the same common issues. The confusion lies in the fluctuation's meaning to the site's owner. Some of the most common issues are these:
1. If your Page Rank goes down slightly during an update, that is not a penalty. The PR rank is the "grade" that Google gives you, it is found in the Google toolbar. Losing powerful links could lower your PR, or if sites that you link lose PR, yours will also lower. If Google changes the way they figure PR, you can lose PR, as well. Keeping up with your content will keep your PR steady. There are many factors in a PR drop but it definitely not a penalty. The only way to be penalized is to go against the Webmaster Guidelines. Doing this will result in your removal from the index and/or noticeable drop in rankings.
2. The PR that is displayed is not current. The displayed PR is only current after an update. you may have created a well rounded link profile, and added an interface for user generated content and still wind up with PR4 after 2 or 3 months. You cannot know your actual PR, so do not worry with it.
3. Higher rankings are not equal to higher PR. Focus on your traffic, rankings and conversions instead of your PR. many searches have PR0-3 that outrank PR4-6, so it is not the only method in the Google algorithm that measures your sites ranking. unless you are selling your links on your site, and need to show your PR as high to sell, do not worry about the PR. Be sure to keep that in perspective, while not completely ignoring it. PR is the general snapshot of your site in the eyes of Google. Generally, you will rank higher with high PR, but that is just one piece of the puzzle.
4. PR juice flows. Understand that gaining high PR links will flow PR to your site, but do not obsess over it. Making sure that you incoming links are from high or mid PR sites is more important than worrying about your own site's PR. Mixing high PR pages in, naturally, will benefit you if you are working toward obtaining links. Looking at PR as being a snapshot of trust, while gaining a link from a more trusted site that is also relevant to your industry, will boost your PR and ranking.
In general, a rise or fall in PR that doesn't coincide with search results or traffic, should be of no worry. While it is great to follow your PR as it rises, what really matters is Traffic.
by: Julie D Johnson
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