subject: Tips To Increase Traffic To Your Online Business Directory [print this page] Driving traffic to your business directory is essential to building a thriving directory. No one will post if they do not know that your directory exists. There are a number of easy ways to increase traffic to your online directory. Below are a number of proven methods to help you do so.
1. Search Engine Indexing: It is essential that you submit your online directory to all of the search engines to be indexed, even the lesser known search engines. As well, have it validated so that the major search engines will better index your URL.
2. Create a Favicon: A Favicon is a small icon displayed in your browser next to the URL in the address bar and also on bookmarks. It will distinguish your directory from competitors on the bookmarks' list. You can download an existing Favicon or create your own.
3. Write Business Promotion Articles: Write articles about business and online business directories and submit them to article directories. Make sure that you include your directory URL. The articles should relate to online business marketing.
3 Create a Unique Business Directory: It will make yours stand out from the competitors. A general business directory will receive less business listings than if you created a specific one that focused on a particular niche. Do not create category dumps or search engines will categorize your online business directory as duplicated content.
4. Spread the Word: There are many options available to spread the word online about your online business directory. Develop a relationship with other owners so you can exchange promotional ideas and strategies. Exchange links with relevant directories, not your competitors. As well, post comments of business blogs and discussion boards. Make sure you use a forum signature that includes your URL on forums and blogs where you participate. Answer questions and post questions on sites such as yahoo answers.
5. Create Your Own Blog: If you have your own Blog, you can post relevant comments related to your online business directory. As well, you place your URL and directory description on your Blog. Promote different categories and subcategories of your online business directory.
6. Social Book Marking: You can increase site traffic by making use of social book marking websites. A small widget of the site can also be placed on your site so that visitors can share your content with others. As well, become a social networker. Use your Twitter, Linked In, MySpace, Facebook, MySpace, and Friendster for promotion. The more friends and followers you have, the more likely you are to get people to post on your business directory.
7. Make News: Use RSS (Rich Site Summary) technology. Offer RSS subscription to your directory's visitors. Provide newsletters to those who subscribe to your news feed. Regularly provide new content about your directory using this feed.
The key to increasing traffic is implementing strategies that will make your directory appealing as well as getting your name out in the online business community.
by: Adriana Noton
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