subject: Global And China Smartphone Industry Prospects [print this page] Global and China Smartphone Industry Report, 2009-2010
There are two ideas for the design of smartphone. The first one is based on a single chip integrated with Modem (Baseband), multimedia application and float-point unit. The second features one RF transceiver, Modem chip integrating most functions of analog baseband, and an application processor chip. ( http://www.bharatbook.com/detail.asp?id=144473&rt=Global-and-China-Smartphone-Industry-Report-2009-2010.html )
The first design is applied by Nokia, HTC, Sony Ericsson, LG and RIM, the baseband IC is primarily provided by Qualcomm and Marvell, but the baseband IC of nokia's smartphone is developed by Nokia and Freescale/TI. The Snapdragon platform of Qualcomm is the most popularized chip of such kind, including QSD8250, DSD8650 and QSD8672 followed by MSM series like MSM7201, MSM7227, MSM7600 and MSM7627. In reality, MSM7600s sample was launched early in 2002, and it still has been widely applied until now. In addition, Marvel only has PXA910/920/930, of which PXA910/920 is for TD-SCDMA while PXA930 targets WCDMA.
The first design features short design cycle. There is little difference in core hardware of mobile phone, but other aspects like software, screen and case vary a lot. It has the disadvantage of being highly homogenized and lacks of unique features, as a result of reliance upon brand promotion to survive. The main chip should answer for multimedia processing, data algorithm and data communication simultaneously, thus leading to the insufficient performance.
Manufacturers like Apple, Motorola, Samsung, Microsoft and HP mainly adopt the second design. IPhone, launched by Apple, has long applied Modem (Baseband) of Infineon plus application processor of Samsung, while the new models of Motorola applied QSC6085 of Qualcomm plus OMAP3430 of Texas Instruments. As for Samsung, it has its own application processor products, including S3C6410, S5PC110 and S5PV210 which are largely applied (little modified) by Apple and rarely used by other manufacturers. In 2010, Samsung launched its new models, the application processors of which are included in the abovementioned ones.
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