subject: How To Choose A Domain Name For Your Home Business Website [print this page] Choosing a domain name is one of the first important decisions you must make after designing and building your home business website. It's an important decision because your final choice may contribute to the ultimate success or failure of your home based business online.
When choosing a domain name it's very important to choose a moniker that reflects what your home business enterprise is all about. For example, if you're promoting home business opportunities you would want your domain to mirror this by using a name such as homebusinessmoneymakers.com.
Your domain should also be easy for people to memorize. This again relates to having a name that reflects what your home business website is all about. If it doesn't reveal what you do then it will be more difficult for potential customers to remember.
Your domain name should also have a dot com extension. This tag gives you instant credibility online and is more associated with Internet business than any of the other extensions available.
You should also try to have some of your website keywords contained in your domain name. This helps make your website more attractive to the search engines which are the life blood of your home business.
Try not to have hyphens in your domain name. This increases the potential for user error when typing your name in an address window or search engine and also makes it more difficult for people to tell others your website name thus decreasing the effectiveness of word of mouth promotion.
There have been many discussions with regard to name length. Some Internet marketers believe that the search engines prefer shorter names related to your home business while others argue that longer names are easier for people to remember. In my opinion if you have a domain name which reflects what you do, and whether it's long or short is easy to remember, then you're on the right track. Also short domains are in short supply so you may not have much choice in the matter.
Be very careful of copyright violations. Before you buy make sure you aren't infringing on someone else's territory. If not this can come back to haunt your home business in a big way and possibly shut you down.
If you keep all of this information in mind before deciding on a domain name for your home business website this will help you take the first step toward success with your online endeavor.
by: Bob Withers
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