subject: How To Determine A Giveaway Budget [print this page] Determining how much you should spend on promotional products for a trade show is largely dependent on your overall annual budget. Once you know the amount of money you are spending per year to attract customers, you can have a context to evaluate the amount of money you want to use to attract customers over a shorter period of time. Also, keeping within the reasonable constraints of an annual budget will delight your supervisor and avoid an argument over the possibility of exceeding your previously allotted sum of money. Once you have had time to analyze your current annual budget, you can make an educated decision on how much money to spend for the tradeshow promotional products.
After you have established an approximate amount of money that you want to spend on all items at the tradeshow, you should further decide on how to allocate that money. This is best done by analyzing the different types of potential customers that will be at the event. Since tradeshows will invite individuals with varying levels of interest in your company, it is important to identify the potential customers with the highest likelihood to need your services in the future. These types of buyers demonstrate a need for your companys goods or services as well as the ability to influence others to choose your company for its goods and services.
You will want to buy special promotional items for these types of clients. Although there are less serious prospects as there are casual prospects, your investment in them will greatly pay off in the future. These are people most likely to generate profits for your business in the future. Since these are the quality if individuals who will be patronizing your business in the future, you want to impress them at the tradeshow while you have the chance. This requires spending more money on the individual items for these individuals than on items for more casually interested individuals. You may spend the same amount of money on these individuals, even though there are less of them, than you spend on the casually interested individuals, because you are buying quality gifts. For these customers you want to choose quality over quantity. Although you may buy a higher volume of goods for the less interested people, you should spend around the same amount of money for serious customers because the quality of their items is higher. Implementing this strategy will allow you to effectively allocate your funds as to receive maximum benefit from your investment into the tradeshow items.
by: Miley
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