subject: Co-branded Cards - Useful Tools To Boost Business Prospects [print this page] Co-branded cards popularity in business community is on the rise. These cards can be used by businesses as efficient marketing tools. In addition, these cards offer multiple benefits to businesses and their customers.
The brand image of the businesses is enhanced automatically because these co-branded cards function in association of reputed brands such as Visa and MasterCard. In addition, by implementing co-branded debit card program, businesses can lower their payroll and payout expenses significantly.
Many customers worldwide have acknowledged the amazing features of co-branded debit cards. These card programs offer customers flexible payment option. Additionally, these cards are issued in quick time.
With these cards, customers can continue to shop even if they fall short of cash. They can also use their cards to make payments online. Additionally, unlike traditional payment methods such as store gift vouchers and cash, co-branded cards are safe and easy to carry.
These customer-friendly and unique characteristics of co-branded debit cards can assist businesses in strengthening of bond with new and existing customers. In addition, they can prove helpful in building, strong, and loyal customer base.
Branded prepaid cards programs function in association with esteemed credit card providers such as MasterCard and Visa. Since, these cards are accepted across the world, it can help the businesses to extend their market to foreign countries. Thus, these cards can help businesses to increase visibility of brand.
These prepaid cards also help business to know more about spending habits of customers. Thus, by learning about customer spending patterns, businesses can design appropriate business plans and gain edge over their competitors in the market.
Insurance firms, Forex companies and other financial institutions have largely benefited from generic card programs. Many companies in regions such as Middle East, Europe, Africa and Asia have enjoyed huge benefits from successful employment of co-branded card programs.
by: Kathy Greens.
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