subject: Build Up Your Business With Exhibit Rentals [print this page] If your business is becoming stagnant or you are losing out to your competitors then one advertising avenue to take advantage of is exhibit rentals. Exhibit rentals are a great way to meet future customers whilst spreading the word about your company and what you stand for.
Normally lasting a day, hiring exhibit rentals first involve finding an exhibition that suits your targeted customer profile. Once you have found an exhibition then you can talk to the organizers about renting their stands and equipment.
This package should contain details of all relevant costs that will apply to you. How much the exhibit rental is, the expected number of visitors to the exhibition, facilities for staff, companies they can recommend for visual and audio promotion, a map of the stands and the flow of customers through the exhibition.
Obviously the exhibit rentals closest to the customer flow will cost the most, the price will normally also depend on square met-rage and how much space you need to promote and sell your goods. Once you have found out the exact cost and chosen your stand then you can start to price in the other materials you will need.
Promotion of your stand has to catch a potential customers eye straight away. Once you have their attention then you need to hold it ideally with some audio promotion. Videos are great when at exhibitions as customers are automatically drawn to them. A short two minute video is enough to make an impact and then give you an avenue to introduce yourself to the customer.
Once you have decided on the location of your stand and the advertising materials that you will use. Then it is time to think about staffing. Two or more members of staff are ideal for exhibitions. One member of staff manning your exhibition rental from 9am to 9pm means a loss of customers. Remember to factor in toilet and lunch breaks, as well as enough staff to be able to devote 100% attention to one potential customer.
Don't forget to hire staff to work your stand for you, ideally you will need to have two members of staff as one staff member could be chatting to a potential customer for a long time. Toilet and lunch breaks will also be needed. The perfect way to waste money is to hire an exhibit rental and then lose potential customers because your one member of staff is on a lunch break.
Exhibit rentals are a great way to proper your business, if careful thinking and planning has gone into it before hand. If you are a novice to exhibit rentals then visit a couple of exhibitions before hand. Look at how the exhibit rentals are laid out, which stands are getting the most attention and why?. Is it because of their staff, the location or their graphics?
Exhibit rentals are an excellent way to propel your business into the eyes of the public. Lots of successful businesses started off with exhibit rentals and now have a successful household name. If you are looking to sell or launch a product and increase awareness of your brand then exhibit rentals are the way to go.
by: Jesse F. Reagan
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