subject: Tips for Brainstorming for the Perfect Business Logo [print this page] Brainstorming is done as part of the preparation for the process of creating your company's logo design. Brainstorming is procedure done best in a group of people. It is said that many heads are better than one. The same principle applies in brainstorming for the perfect emblem for your company.
In collaborating with others regarding your company's logo design, you will need to be familiar with the process of brainstorming. In general, you need to keep in mind four important factors or elements in brainstorming.
The most important one is the identification of a problem. If the problem is identified and understood by each member of the group, everyone will have a clear idea of what it is that needs resolution. The problem must be stated explicitly and specifically. Thus, sub-problems related to the main problem must be expressed.
When conducting a brainstorming session, it also helps to assign someone to take note of the proceedings. A secretary should be able to note down the key ideas that arise during the brainstorming. The transcript of proceedings is not only helpful for record-keeping purposes but also for generating more ideas. For example, if the group somehow reaches a dead end of some sort, the group can review the ideas previously given and explore a new path based on a previous idea.
Also, the brainstorming group should have enough members---but not too many. The essence of a think tank or a brainstorming group is to generate ideas, build on others ideas, and through the idea generation process come up with the best possible solution to the original problem for which the group was tasked to resolve.
Lastly, one should serve as facilitator or moderator of the discussion, who will ensure that ideas put forward are heeded and recorded, who will encourage the generation or improvement of better ideas, who will make sure that members won't judge one another's ideas, and who will help draw out unique and creative solutions to the problem.
Every member should have an open mind to accept and alter ideas. Brainstorming is useless if every member is not cooperative in sharing what is on her or his mind. It is best that someone will have to stand out and lead the groups to a proper flow of brainstorming and prevent any unnecessary arguments.
Before implementation of your business logo design, there should be a careful planning wherein different ideas and information are dissected and/or combined to come up with a practical and realistic plan. It is in that preparatory stage that the brainstorming session is very valuable.
Tips for Brainstorming for the Perfect Business Logo
By: Paul Adrian Gonzalez
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