subject: Start-up tips: Growing your business [print this page] Once you've got your business off the ground, it's vital to focus on building momentum and growing your business into a force to be reckoned with. By assessing your current performance and setting clear and achievable targets, you can start to consider all the factors that need to be addressed in order for your business to flourish.
The key ingredient to boost your business is money, of course, and there are many sources of finance to choose from. One of the most effective revenue sources for start-ups can be online advertising, which can be tracked using tools such as Google Analytics to see precisely where your money and clicks are coming from.
Your business' online presence is a core component in the era of Web 2.0, and this means more than keeping an up-to-date website - people might be talking about your business or sector in forums, chat rooms or on social networking sites, and it can be useful to monitor conversation to see how you're being perceived. Or better still, get involved yourself in sites such as Facebook, Twitter, LinkedIn and YouTube, and encourage people to check out your business.
Social networking can also be a great way to meet people who could ultimately play a large role in how your business develops. With the rise of social media, the adage that it's not what you know, but who you know has become truer than ever, and making acquaintances in the right places at an early stage could pay back later on.
Your company website is important too, of course; as the online face of your business, it's important to make it attractive and informative, not just to attract visitors but also to keep them and make them regulars. You can aid this by updating content regularly, including features such as the latest news about your company, and ensure a reliable service from your hosting provider when you switch to business broadband to enjoy maximum uptime and other benefits. If you can keep your website and online services running smoothly 24/7, you'll be free to concentrate on building your business.
Depending on what business you're in, there may be a number of growth strategies available. Do you wish to grow through product development or new technology, through sales or through strategic partnerships? Many owners of start-ups who confront the ultimate limitations of their business even set up with the express purpose of selling the company once it becomes a profitable venture.
Start-up tips: Growing your business
By: Paul Buchanan
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