subject: Content Construction For A Low Cost Website Design. Build A Business Website For Your Visitor. [print this page] Betty has come across the phrase CONTENT IS KING. She is very mind full of her own experience when the visited some of the sites on the Google search. She made a conscious decision that their site will not look like a industrial junk yard. Betty has a few ideas and she believes this will help her when they have to consider page optimization.
It all comes down to providing a page of content that searchers were ultimately looking for. Searchers get to your site in many different ways, but you must deliver on promises that prompted them to get them there. So how do you improve your landing page?
Betty decided made a decision when she decided on their site theme (not the looks or aesthetics) to use a Ask Friendly Joe Cartoon Character. You see Betty wants to up the ante. Their website will essentially be about providing high quality and valuable information.
Their website will focus on:
1.Common fault finding
2.Maintenance tips
3.Opt-in, bi-weekly technical newsletter
4.Ask Friendly Joe blog post
5.Services offered
6.Field of expertise + testimonials
7.List of reputable component suppliers.
She intends building a theme based content site that should be found by their niche customers, providing them with quality information (much to Joes) disbelief. Betty is of the opinion that her opt-in list will grow over time and will gain reputation and relevance. When these customers have a breakdown, wisdom dictates that they will call on Joe because they have come to trust his service.
When it comes to any business site, there are umpteen ways to give more life to a web site and to make it just that much more valuable to a site visitor. You add a video to your site. Find a way to be different or you'll find yourself fading into obscurity, and there's very little money to be made when you're just the same.
We are subconsciously aware of prior web experiences.
Whenever visitors get to a web site the first time, they bring along every web page experience they ever had before they got to your low cost website design. Some will even remember images and where they where placed. Seeing the same logo again may evoke many different emotions, least of all the emotion of frustration and disappointment.
The intent behind written content is something else people react to. The impact of How can Joe help you vs Buy now make $20,000 p.w, has different emotional reactions.
How well does search phrase result match expectation.
Researches have proven that when people visit a site based on a decision to click a particular anchor text, they expect to find content related to the text they identified with. Will the arrival affirm expectation, meet the relevance and is the promise of resolution present and clearly visible. Therefore, the information hierarchy must state a pages purpose right away, rather than tease someone or waste their time waiting for flash animations.
Aesthetics
Having a dashing web site look will only bring momentary looks and no conversion. Sadly, these visual beauties are using their looks to make a sale, rather than the quality of their product or service. Web sites that succeeds are those that can prove its alive and address to the needs.
So take Betty and Joes research to heart and place a higher value on content and deliverability than mere looks.
Content and quality content alone will remain the mainstay of web page design longevity.
by: getweb
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