subject: 6 Tips For Success With Your Business Weblog [print this page] Author: Kathleen Hobbins Author: Kathleen Hobbins
If the road to hell is paved with good intentions, the road to internet obscurity is paved with the abandoned business weblog. Getting a blog online is easy. A kid can do it and a lot of them have. But attracting readership, establishing your online presence and, best of all, making money with a blog are a lot more challenging. Yet a business weblog can be one of the most important elements of your website marketing strategy and you owe it to yourself and your business to excel at it. Here are six tips for success with your business weblog.
Be hard-working. Write helpful, substantive posts often. Don't take the easy way out of being personal or superficial with your blog posts. And, whatever you do, don't take the even easier way out by neglecting to post! Do research. Work on your posts. Make your blog compelling to attract and keep your readers.
Be imaginative. Use different approaches to your posts, such as surveys, quizzes and contests. Take advantage of the interactive nature of blogging and let your readers participate in the creation.
Monetize your business weblog appropriately. The chief ways of doing that are selling your own products or services, selling affiliate products and services and selling advertising space through Google AdSense or another program. Test different products and ways to present them to maximize your profit.
Make consistent efforts to increase your traffic. Use the good old SEO tactics of social bookmarking, article marketing and forum posting. Cultivate friendships with other bloggers and do post exchanges with them. That way, each of you gets exposed to the readers of the other. Try video marketing. And keep trying to come up with new ideas to make your business weblog visible.
Don't overlook list-building. You've seen other bloggers do this repeatedly: offer a free report that someone can get only if they give their opt-in information. Then nurture the list, monetizing your business through it and using it to draw your readers back to the blog repeatedly.
Keep at it. Don't get discouraged. Maintaining a successful blog is a lot more work than putting it online initially, but you will be rewarded for doing the work. Keep at it. Don't be discouraged.
Make these tips your daily habits and you will see that they bring success to your business weblog.About the Author:
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