subject: Find The Best Small Business Web Host For Your Company [print this page] Most businesses, irrespective of their size, require a presence on the web and it is therefore imperative for all businesses to develop a good website that adequately (and accurately) represents them to the outside world. Whether the website needs to be a static or one that enables ecommerce is again another decision that has to be made by you, based on how you want to reach your target audience.
The process of creating a website, getting a domain and hosting it is a very important one and for small businesses, a good small business web host should be able to take care of it. While the design, content and appearance of the website is of prime importance, the need to ensure that it is always available to visitors is something that is paramount.
In these days of very low attention spans and all that is required is just a click of the mouse to take the visitor elsewhere in the internet space, it is a cardinal sin if a particular site either takes time to open or does not open at all. The opportunity lost connected with that event is something that cannot be calculated very easily. Hence reliability of the web hosting service is critical to any website and that is again irrespective of the size of business.
This aspect of nil downtime is all the more important for ecommerce sites as that is online business opportunity that is lost and that can be quantified based on historical records of transactions that have taken place. But what cannot be quantified is potential loss of prospective clientele, who would have bought something had the site been functioning, and yet another collateral damage is the severe dent to the image of the company whose website is down. It will give an impression to the visitor that the business itself is unreliable and visitors may hesitate to even make a physical visit to their store.
So while you can regularly make modifications to the layout and design of the site to make it look better, you cannot afford to choose web hosts who cannot promise you certain minimum service guarantees that are essential to your business.
You should look out for the following when choosing your small business web host:
Uptime commitment - as stated before, this is something that you cannot compromise on and your web host has to keep up to the commitment and must manage their upgrades as well as other maintenance services properly.
Constant feedback about performance - you need to have a monitoring system that will let you know about your site's performance. This can be either provided by the host, or you need to have an independent resource providing you with this data.
Total security - this again is extremely critical as any attacks by malware or viruses can render your site useless, and also it can become susceptible to leakage of valuable customer information. If your website has to be seen as a reliable one by search engine, then your web host should be able to give you that confidence about adequate security systems he or she has already put in place.
by: Lawrence White
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