subject: How Your Business Could Benefit From Local Search [print this page] When you're trying to market a business on the internet, the only way to truly be successful is to use as many of the best internet marketing tools as you can in order to create a comprehensive and all encompassing strategy. The largest source of traffic on the internet is still natural search. Because of this, an important part of any internet marketing strategy has to be finding ways to drive more natural search traffic to your site, and utilizing local search emphases in order to drive that traffic.
Local search is a type of SEO which focuses on the geographic area that your business is located in. This helps to bring in traffic to your website which is highly targeted and which will potentially convert at a higher rate than simply random traffic off the internet. This type of SEO is particularly useful for businesses which have an actual brick and mortar location, as it will help to drum up awareness of their business among people who are actually in the area and in a position to visit the actual store.
Local search is actually something which it is much easier to focus on than many people realize. Because this area of SEO has gotten so little attention in the past, most people don't realize how easy it is to improve performance in local search. The first thing that you will want to do is to make sure that your website includes a complete contact us page. This page is going to need to contain a complete street address with zip code, as well as a phone number. If you can have this same contact information appearing on the other pages of your website as well, it could be helpful.
Local search is also going to be aided a great deal by getting your site listed in directories of local businesses. An ideal directory of this type would be something like the local yellow pages. Again, this would be a listing that would include an address and a zip code, as well as a telephone number and a link to your website. The more of these directory type links that you can build the better your site will perform in local search. Another good way to boost your local search results is to claim your Google Maps listing, and you may also want to look into sponsorship options for your map listing if they are available.
by: Scott P Gallagher
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