subject: Customer Is the King For E-Business [print this page] Author: Morris Zhang Author: Morris Zhang
As the saying goes, customer is always the king. This is exactly the case in E-business. Its customers who buy your product or service. Its customers who click your ads. Its customers who spread you reputation throughout the whole internet. Hence, the importance of loyal customers is clear to notice. However, this pivotal fact is forgotten by many of us webmasters. They are busy setting up our websites and filling in various contents. Theyre addicted in all sorts of cool features online. Theyre deeply fond of letting various ads appearing in every corner of our sites, which might deter any potential visitors away forever. But, seldom are there any webmasters who care about their customers. In my view, thats why only a few webmasters can succeed in finding the gold mine of internet, while the majorities are still struggling on the border of giving up. Given the importance of customers to the success of any endeavor, there are at least the following crucial questions that you have to answer. Who are your customers? A customer for a business is anyone willing to pay a price to acquire a good or service from a business. Some customers have many different wants and needs - some simple and some very complex. You have to tailor your business to satisfy different level of customers demands in a pleasant way. Otherwise, they just switch to other E-businesses who provide roughly the same product or service portfolio but satisfy the customers need in a relatively better way. What do they most care about? Some customers care more about price. Some pay more attention to service standard. There are still some others who care about your product or service quality or brand most. Try to understand what they care about most, so as to deploy your business in a most suitable way with regard to their expectation How can you reach them? Choosing the right channels to sell to customers is a crucial decision. You need to know how and where customers want to buy your products or services, and the best way of getting customers to hear about them. For some e-businesses, reaching customers is relatively straightforward, for example, go to boutique forums, join keyword targeted campaign program, among which Google Adwords is the most famous among webmasters. However, there are still some other types of e-business for which how to reach the customers is not very clear at the beginning. If this is the case, you have to be more careful to implement anything. Although its not easy to get where your customers are, this important could never be omitted. In my opinion, in this case consulting some marketing specialist is the most efficient and effective way if you are not expert in marketing.
In brief, customer is the king. You have to make her happy before you can make anyone else happy, including yourself. Get a clear cut understanding of the aforementioned questions at least, and I believe it will largely decrease the probability that you regret later for your wrong decision at first and a huge amount of efforts that secure no return at all.About the Author:
