subject: Low Cost Offline Advertising For Your Online Home Business [print this page] The best kind of advertising for any home business online is marketing which is both low cost while at the same time very effective. After you come up with a great idea for your home enterprise and you are able to promote it cheaply and successfully then you are bound to flourish on line. Traditional offline marketing methods when combined with an effective internet marketing campaign provides a double barrel approach to driving traffic to your home business website.
With the advent of improved technology with regard to printers you can produce professional looking flyers which can be distributed door-to-door or which can be part of a direct mail promotion. Producing these advertising materials yourself can save you hundreds of dollars off your bottom line. These flyers can be distributed to friends, family and specific neighborhoods can be targeted for a door-to-door blitz.
You can also produce business cards using Microsoft word which are difficult to distinguish from those created by a professional printing business. You should give these cards to everyone you come in contact with and also leave them in professional offices and any place large groups of people congregate such as supermarkets, community centers, and shopping malls.
Word of mouth advertising can also be a very efficient method to peak people's interest in your product. Speak to everyone who will listen about your home business and your product or service, give them one of your business cards and ask them to spread the message to others. This can be a very powerful tool to help increase traffic to your home page and it doesn't cost you a dime. Even in the most casual of situations don't forget to tell people about any special discounts, promotions or events you may be having at the time.
Networking is another low cost and effective means of getting your message out. Get involved with or join as many professional organizations as you can. The chamber of commerce and other local business organizations are a great way to advertise because they are always looking for guest speakers providing you with the opportunity to reach a large number of professionals at once. Participate in fundraisers and volunteer your services to different charitable organizations which will help both you and your home business become well known.
Local cable television stations or community channels provide time for low cost advertising and they too are always looking for people to interview for different local productions about people in the community. Utilize your Voice mail message by greeting people with a brief message, followed with your website and email address.
When you're having a special promotion or a discount be sure to include this information in the voice mail. But be sure to keep changing the message on a regular basis and try to be creative with your information. Penny savers and coffee news papers are also a cost effective means of letting people now about your enterprise.
Some or even all of these low cost, traditional advertising opportunities when combined with an effective Internet marketing campaign can help put your home business on the map and increase traffic to your website and therefore increase sales.
by: Bob Withers
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