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subject: Call Capture Call Forwarding To Enhance Your Real Estate Business [print this page]


Maximizing lead generation and home sales often comes down to who has the best way to get their information out there and how efficiently they respond to inquiries. For this reason that many agents are turning to 800 call capture technology.

Although selling a property depends on many factors - including location, amenities and condition of the market at the time of the sale, many otherwise stellar agents ignore ways to increase their lead generation and potential sales. This is often because agents are already bogged down under a mountain of work as they collect and sort through property data, while at the same time trying to get their company name out onto the street. One option for agents to increase productivity is a switch to an 800 call capture system, which fulfills the double role of disseminating information to the public, and allowing the public to reach an agent or find out property details at any time.

There are multiple companies now offering the 800 call capture system, each with different packages and options that can be purchased. At its heart, however, the system is as simple as a purchased 800 call capture number that belongs exclusively to the agent or company, and can then be placed on all signage, business cards and displayed prominently on all advertising materials.

The 800 numbers will typically come with the option for multiple extensions, so that a business can keep track of not only who is calling, but which 800 call capture display drew their attention. A newspaper ad might tell the caller to use a "105" extension and a business card might say "107." The recordings played for consumers could be made to be the same regardless of which number was called, but the system allows businesses to do ad tracking too and see which types of advertising are the most successful.

800 call capture systems will, as stated above, allow for the recording of one or multiple messages about properties. These messages can include price details, amenity listings, or even another number that can be called for further service. Agents are able to set up the 800 call capture system so that any or all of the lines will go to voicemail and allow a potential client to leave their questions, or they can have the line ring directly to an office or cell phone of their choosing.

Most systems allow companies to select from several options for call forwarding. In addition to simply having the 800 call capture line send the call directly to a mobile or office phone, it can also often be programmed to announce the name and number of the person calling, and will give the option to send the call to voicemail. This allows a mobile agent on the move from property to property to still receive the calls that are important and time sensitive, but also to forward calls to voicemail if they come in during a meeting, document signing or house showing.

800 call capture systems let the company know exactly how many phone calls are coming in and who is making them, and also gives control over exactly what to do with them when they arrive. Systems with forwarding options also mean that personal cell phone numbers do not need to be given out, and new users to the system can easily be added.

Many businesses are concerned about the legality of recording a potential client's personal information, and Do Not Call regulations especially if they have a blocked number or are unlisted. Fortunately, any call to an 800 call capture line is considered to be a "business inquiry" and falls under the 90 day rule, allowing businesses to collect phone number and caller information. This means that 800 call capture forwarding not only gives the choice of immediate contact with a customer that calls in, but will also store all of their information for later use if an agent wishes to obtain property specifics before calling back.

The world of real estate is fast-paced by nature, and with many Americans now working a full-time job or multiple jobs in one day, having information available only during business hours simply isn't enough to stay ahead. 800 call capture systems allow information about a property to be available anytime, anywhere, and call forwarding on these systems ensures that not only are agents aware of who is calling and when, but also which advertisement attracted their interest. These 800 call capture lines allow businesses to fine-tune their advertising choices, while ensuring that no call goes unanswered.

by: Brandi Armstrong




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