subject: How Streaming Video Content Helps Increase Sales Conversion [print this page] No one denies that well-written, well-organized content adds untold value to your website, especially when you are trying to run a business. But keep in mind that when making the sale is your primary objective, your customers do not all necessarily respond to the same stimuli. Basically, there are analytical learners and there are visual learners. There are those who don't mind taking the time to read over what you have to say and spend a little longer considering their decisions. Then, there are those who respond better to actually seeing what a product or service can do for them. Keep this in mind when developing content for your website, because it can be an effective add-on to boost traffic and increase sales conversion. Here are four reasons why streaming video content may be the answer that your business is looking for to climb to that next level:
A picture is worth a thousand words: You have heard the old saying. Ideas such as "a picture is worth a thousand words" hang around for so long because they are true. If you can demonstrate the effectiveness of a product or service, you can do more in five minutes than you can in thousands upon thousands of words. Every user, no matter how literate, can find huge walls of text with nothing to break the monotony very distracting. By inserting five minutes of streaming video content to increase sales conversion, you can introduce new facts and principles in a more effective manner than the most well-written article. That's not to say streaming video content should replace written information. People still like to have time to go over things at their own pace. Nevertheless, it is a tremendous help-meet in solidifying key concepts that you may not otherwise be able to effectively communicate.
A wider reach: By inserting streaming video content, you widen your audience to those more visual learners, or to people who just don't have enough time to go over all your sales literature. This is invaluable when it comes down to crunch time. Will they or won't they go for their credit cards or Paypal accounts? It all depends on how clear, concise, and effective, you can be in communicating your sales points.
A means of building trust and a sense of community: If your customers can see you, they are more apt to trust you. Streaming video content to increase sales conversion becomes a reality when your potential customers can see your body language and put a face with the name. The more visible you are, the more trustworthy your customers will find you.
A better way to store information: Condense past information into more manageable chunks. Your visitors will thank you for it, and they are more likely to show this appreciation through increased sales conversion. The easier you can bring them up to speed, the better off you and your business will be.
Streaming video content for sales conversion is no longer a promise of the future but a sign of our times. Harness the power of technology to make your business the best that it can be. Your customers will thank you. And so will your bottom line!
by: Gen Wright
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