subject: Make Your Business Card Do The Sale For You [print this page] Business cards have long been used since the 19th century. They have been utilized by businesses to market their products and services in the simplest and most cost effective way. In the past, business cards are known as calling cards and trade cards. They are simple and concise used to promote products. They are also used as maps to tell customers where to find the store. Today, these cards have evolved with the modern times and now made with different eye-catching designs to effectively attract target customers. These cards are now among the most critical marketing materials used by businesses.
Though small and simple, business cards are the best salesman that your business can have. Without making a lot of effort and pitching lots of marketing speeches, your business card will easily make the sale the for you. For this reason, it is critical that your card contains all important information about your business such as business name, address, and contact numbers. It should also be designed in such a way that it effectively fulfills its purpose, which is to sell. So, how do your create a business card that serves as a powerful sales instrument? Heres how:
The Design
Use a card design that is simple and clear. You dont want to get your customers confused of how to contact you, so choose only a simple design. Likewise, if you want to include photos and images in your card, consider using a glossy paper to make sure that the print out will look good and comprehensible. If your card also has background color, try using paper that has gaps in them. This will allow you to avoid the ambiguity created by the printer paper feed system. Unfortunately, most paper used in business cards today doesnt have gaps in them. So, consider printing the background of your card at least 3mm off the edge. This will allow you to avoid minor printer problems.
Printing
If you are printing your business card yourself, make sure to use paper that is compatible with your printer. Whether you use an inkjet or laser printer, it is critical to use paper that is applicable to your printer. So, if you are using a laser printer, avoid using glossy paper as it can cause damage to the print out. If you are unsure of how to go about the printing of your cards, consider the services of printing companies. There are many printers today that offer cheap business cards that will fit your budget.
Card Distribution
The common practice of most business owners is to hand out their business cards in tradeshows, conferences, meetings, and other gatherings. But there are other strategies you can use to distribute your cards. You can tuck them in the packaging of your products, include them in your letters and invoices, include them in your greeting cards and catalogs, or blend them in your artwork. You can also leave them in hotel lobbies or restaurants where people are likely to see them.
Finally . . .
There are actually endless possibilities when it comes to your business cards. You simply have to design them in such a way that they project your business image professionally. Use these cards to your advantage and they will be your diligent salesman for a long time. So, make your business cards represent you effectively; design them meticulously.
by: Steve James Perkins
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