subject: 5 Important Elements Of A Design Business Online [print this page] When you run a business online in such a competitive market as the design industry, you have to make your business stand out as much as possible. This guide will run you through the five most important elements of design business website, here we will reveal the ultimate tips, tricks and secrets!
Firstly youll need to add a portfolio to your design website, people will want to see your previous work and see if they like your style especially as its in the design industry. When building your portfolio be sure to hand pick the best examples, showing off your design skills as this is what will use to decide whether or not they want to use your services. Try to concentrate on one aspect of design for example website template design or product design, being a jack of all trades will result in not finding your niche and probably poor sales.
Next youll want to add testimonials, its no good providing brilliant pieces of your design work if you have no testimonials or customer feedback to fall on as people wont be able to give their trust to your service. With ever growing numbers of criminals on the internet, its hard for the honest businessman to make a way as they fight for the trust of customers. Testimonials also add a personal touch, showing you that you deal with real people and youre not just some money making machine.
Thirdly, a contact form will need to be added as this is the link between you and customers, this allows the customers to contact you and allows you to build a good relationship with customers. Beware though, bad customer service and slow responses will result in frustrated customers, this will have an abject effect on sales and also your design businesss reputation.
You also might want to add a resume to your design website, this is similar to the portfolio as it states how qualified you are and tells the customer how skilled you are. An impressive resume will make sales but if you lie on your resume and then cant fulfil an order on the back of it, youll be in serious trouble. Whether you go for a chatty style resume or strict bullet points is up to you but there is no doubt that a well written resume will attract customers and sales.
Finally youll want to incorporate clear navigation into your design business website. Ease of use and speed of navigation will decide whether a customer looks at your website decides they like the look or they look at your website and think that it is just clutter. On average a customer will decide within three seconds whether or not they like the look of a website so clear navigation will hugely affect whether or not a customer stays on your website.
Be sure to include all these features on design business website, this short five point guide will help you on the road to success!
by: Gino Orlandi
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