subject: Tiger Woods Scandal - Will His Golf Business Suffer In 2010? [print this page] How has Tiger created THE TIGER WOODS Brand?
Tiger Woods has built a golfing dynasy over the years. His success playing the game of golf has allowed him to receive huge royalties from endorsements such as apparel, books, games and etc. Tiger has positioned himself in such a way that these royalties function as derivatives to pay him and his family over and over again. In essence the Tiger Woods brand/image is iconic to golfers around the world, because no one can deny that he is one of the best at his business. THAT WAS UNTIL THE 2010 SCANDAL!
What has fundamentally changed?
Unfortunately for the Tiger Woods brand/image (and ultimately his family), his personal set backs may negatively impact on his business in 2010. Unless he can remain focused and somehow restore his image in the public eye, the Tiger Woods brand/image and business will ultimately suffer.
Does it really have to be that way?
But it does not have to be that way for his business. Nor does it have to be that way for internet marketing or online business. In fact, because of social media sites like FaceBook, YouTube and Twitter, the online marketing business is thriving in 2010 and well beyond. And yes they are free advertising platforms for all types of opportunities. But only if they are used correctly.
What is the correlation between Tiger and Branding?
So exactly what does Tiger Woods and internet marketing have to do with a home based business opportunity? In a one word answer, they both incorporate branding. The Tiger Woods association with golf is synonymous, because he has branded his image to represent one of golfs elite players. Those that are successful online marketers have learned this and have built their home based business empires by replicating the process.
The brilliance behind the Tiger Woods model is that he figured out this one simple strategy. Once the dust settles, he will continue building the Tiger Woods name in association with golfs elite again. This will once again provide him with derivatives that will pay him and his family over a lifetime.
by: AmysMLMFortune
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