subject: Telemarketing Gets a Boost with a Business Database [print this page] Telemarketing can be a pretty tedious job, especially with the way things look these days. People aren't that receptive to telemarketers these days anymore. Most, if not all, think that the cheerful guy in the phone is some con artist out to scam them of their hard-earned money. It seems like things are not looking well for this particular sector, at least. A business database provider seems to be in order. Using a business database provider has proven to be one of the most innovative ways to improve the performance of telemarketing companies. More and more professional telemarketers find its usefulness in the field of business-to-business or B2B leads generation. This is quite a development, considering that this trend has only been around for a decade or so. A business database solves many of the problems encountered by telemarketers in the course of their work. Although it's already a given that calling private homes do entail a certain amount of risk, calling other firms to do business with requires a level of information not commonly available in standard, in-house databases. It may be a given fact already that companies are very receptive to releasing their company information as reference for other firms, but the amount of information available makes it clear that there are still more needed. An external provider is needed for this type of work. In the first place, companies are somewhat averse in revealing their financial capacity. It's not without reasons, of course. A firm with a low financial status may be deemed as a weak one by their industry, thereby affecting their position in the market. In addition, some firms may appear to be part of one industry, but may actually be serving another. Take IBM, for example. Although this company is known as a supplier of hardware solutions, IBM is actually know more for its customer service system. Telemarketing services would need to take note of that if they are to make an effective telemarketing campaign. One of the greatest mistakes a telemarketer can commit is pitching a product that won't stick. In addition, the contact list provided by a business database provider contains details that are not actually available in standard lists. Take the name of the company's decision maker. Most lists would list down the name of the president or the CEO, but it's possible that they are not the ones who will decide. It could be the CFO who would make the decision based on their financial position. It could also be possible that it's the board of director who will decide, with the CEO there merely for the signature. There are a lot of other things to consider, which makes a business database the ideal tool for businesses. In the race for increasing B2B leads, it's important for telemarketers to find different ways to improve their business. And to improve their business, they would need to employ new ways in expanding their markets. As long as there is a need for change, as long as businesses needed to develop, new marketing strategies and information systems will develop. A business database is the fruit of such endeavors. Made to cater to the needs of telemarketers, these reputable firms are there to provide a level of service that is required by those who need to expand their prospects on the phone. As long as telemarketing needs information, a business database will always be there. There are so many opportunities that can be explored using this veritable information pool. There's no doubt about it. When it comes to information, a business database is the name of the game.
Telemarketing Gets a Boost with a Business Database
By: Alice Clark
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