subject: How To Avoid Ftc Fines For Automated Voice Broadcasting [print this page] In September 2009 new FTC (federal Trade Commission) rules go into effect to prevent the use of automated voice prospecting calls to consumers. Does this mean the end of the most efficient way to prospect and create leads? Not at all. There are three ways around these new regulations that allow you to continue to sell and earn using voice broadcasting.
The first way is to buy consumer lists that contain only phone numbers of people who have given permission to be contacted by robotic calls. You may think that no one would give such permission but many on line forms have this permission granting verbiage in the "terms" section that we all click on to get products and services on line. Phone numbers that are FTC compliant can be purchased from many sources on line and vary in cost.
Be careful that the company you purchase these leads from is a solid company who will stand behind their promises of FTC compliance in case you are fined.
The second method is to stop calling consumers and call only businesses. Businesses are not covered by FTC regulations. Even if you sell a product geared to consumers, calling businesses will still get you leads and sales. For example, if you are a roofing contractor, you could call businesses to tell them about your services for their business or their home. We have found that people are more receptive to calls when they are at work than when they are at home.
A simpler and safer answer has been created by good old American ingenuity. A few companies are offering a service where a live operator comes on the line before each automated call. When a person answers the operator says something like, "Hello, this is operator #5798. I have an important recorded message for you. Do you wish to receive it?" If the person called says "yes", the recorded message is played. If they say no, the operator says "Goodbye".
You may be wondering if this has cut the response rates from automated calls. The results appear to still be about the same. The reason is that the people who say "no" to the operator are generally those who do not wish to be disturbed and would probably not have responded to the call anyway.
The government knows that automated phone calls work well. That's why they exempted themselves from the FTC regulations. They will still be deluging you with automated calls during election campaigns. American business has found away around the FTC regulations which curtail their ability to earn income and to freely contact potential buyers and I applaud them for doing so.
Automated telephone broadcasting for lead generation is alive and well despite the new FTC regulations.
by: Carl Davidson
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