subject: Dropshipping: How Much Do You Need To Know About What You Sell? [print this page] Many people seem to think that you don't need to know anything about the product or the niche of what you are trying to sell. Well, they're right!
However, you will need to be able to learn.
Studies have indicated that stores which make it easy to ask questions (and actually get answers) find it all the more easy to make sales. If you have a toll free number it lends that much more credibility to your store and that if they have a complaint they can reach someone to rectify it.
In the beginning you won't have that many calls, you may never get many at all, but you need to have that number available. How will you be able to answer concerns if you don't know anything about the product? If you are thinking of hiring workers, how will they find the answer?
Many drop shippers give you product descriptions, and even pictures you can use for your online store. It is a good practice to rewrite these descriptions, to turn them into original text. This can make it more difficult for customers to find what they are looking for on competitors sites on the web.
The other benefit to this is that while rewriting the descriptions you will have some questions yourself, and it is likely these will be the same questions your customers will have. Get the answers to your questions from your supplier, and include them into your web store, the more information you give, the more likely it will be that someone will buy it.
However, having knowledge of the product does not stop at just the description. The more you know about the products you are selling the more you know about the problem it solves for your potential clients.
This will help you to understand what the product is worth, and how to go about promoting it to clients. You will also understand why the customer would be looking for the item in question, and which you can search for and supply.
When you are promoting your website, every method you are going to be using (other than just straight pay per click advertising) will require that you have at least a vague idea of what your product is and how to use it. Making promotional videos and writing promotional articles both require you to have at least basic knowledge.
This is the reason it is much easier to pitch something you know about, something that you would consider buying yourself, something you have an interest in, even if you don't supply the products yourself.
Keeping this in mind, you need to remember that not all potential buyers will buy the product for the same reasons. You might think the product is the best thing since sliced bread, but others may think its absolute trash. This is why it is always important to promote products from many different angles, in order to be successful.
by: Kirsty Hale
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