subject: Writing For Profit [print this page] Writing well is great businessWriting well is great business. These days in the online world or offline we are all writing more and aiming to engage our readers quickly with strong and direct messages that have real meaning. To write well is to position yourself powerfully and gives you a decisive edge over your competitors and gives your customers and clients the message you aim to convey with passion and real meaning.
Great writing is efficient and can also be elegant it delivers its message plainly and directly; it wins the business and avoids confusion and also tells you reader that you understand the subject you are telling them about and care to explain it in plain English.
My writing blog will be aimed to meet the needs of people with online affiliate businesses who want to promote ideas and products online,business in general and even those trying to write and make a living online.
Why great writing matters
-It is efficient and doesn't waste words in getting you message across
-By taking the time to make things clear it shows respect for those the message is intended to reach
-It wins respect and ongoing business
-It helps keep the English language intact
-It shares the passion you have for what you are promoting or championing
-It shows empathy for your reader and crosses cultural boundaries
-It Sells
-It makes the story clear and avoids confusion
-It has style and a clear layout
In the blogs it the following days i will cover the following in order.
1. The phrases and words that create confusion
2. How to write good copy
3. How to write in the active voice
4. How to write seductively
5. How to lay out a story or a pitch
In the following weeks I will cover what makes good prose and how to reach your audience and also about the active and the passive voice.
I will explain what makes good editing and how being concise and writing cleaning will make you money online.
Writing is a fascinating subject and one that I love but I think Winston Churhill summed it all up when he said that the best words are Short words and the Old words, when they are short,are the best of all;
In other words the best writing is clear so use your own voice and state clearly what it is that you mean.
by: Paul Ingersole
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