subject: Gift cards- benefits for your customers and for your business [print this page] Author: Jai Prakash Srivastava Author: Jai Prakash Srivastava
The consumers always look for special offers and discount when making purchases. There are a lot of companies that offer plastic gift cards to the customers. The gift card is used by the customers in the form of a gift certificate and they can make purchases using these cards. The customers want the cards to be of small size so that they can keep them along with credit cards in their wallets. They prefer plastic cards as they are more durable than the ones made out of paper. The gift cards have magnetized strips on the back that have the monetary value embedded in it. The gift cards bring benefits to both parties involved: customers and business owners. The customers get loyalty points when they use these gift cards and they can later exchange these points for free gifts as well. When the customers have these gift cards, they do not need to use the paper coupons and give a cut out each time they make a purchase. The barcode or the information on the card is scanned by the computer systems and the purchases are tracked and information regarding them is stored. The business can benefit from this as well. The database collects information about such purchases made by the customers; by studying and analyzing the purchases that have been made, the business can know what products are the most popular. The business can generate good revenue when customers make purchases using the cards. Customers tend to shop more at those stores where they can make use of the gift cards and get the benefits. Sometimes the gift cards are of lesser value and when the customers come to redeem them, they most of the times make purchases that are more in value. This too means additional revenue for the business. Sometimes, the card is lost by the consumer or reaches the expiry date. The value that has not been used is also a benefit for the business. The gift cards are available at cheap prices and all you need to do is to choose a company that offer a number of gift cards for different purposes. They serve as a marketing tool for your business. The gift cards that you choose will have the logo and some information about the company or the products. The cards are no less than small billboards that can publicize your business. If you are considering getting these cards for your customers, make sure you choose a company that provides a variety of such cards and charges minimal amounts for these. You need to analyze what you can pay for getting these cards and then choose a company that offers cards within your budget. You can place orders online and get your cards shipped to your location. The gift cards are good for any occasion and you can make your customers happy by giving them these gift cards. You should know that these cards are good for your business as well as for the customers. About the Author:
