subject: Brett Tollman and The Travel Corporation - Where Details Make the Difference [print this page] And indeed they doAnd indeed they do. Although there are just one dozen Red Carnation Hotels around the world, it's refreshing to see that they reject the prefabricated, homogeneity often associated with other successful brands. Intuitive acquisitions' are just a part of the entire Red Carnation experience, though.
The other main ingredient is the glorious attention to detail, done with a natural sense of lan, illuminating the fact that TTC can't possibly be newcomers to the industry. Such style takes cultivation and experience. "I'm a third generation hotelierso it's in my blood." It's true, Tollman comes from an illustrious line that sees his mother, Beatrice, personally involved with the dcor of all of the hotels, giving them an eclectic elegance that varies from location to location - be it Durban, Geneva, the U.S. or London. In fact, Beatrice Tollman goes so far as to personally select the Christmas gifts for the almost 2,000 employees of Red Carnation Hotels every year, making the family maxim: "Happy employees, make happy guests," more than just lip service. It's true dedication to an ideal. But don't just take my word for it.
The awards and accolades achieved by The Red Carnation Collection in recent years are numerous enough to fill a book, literally a weighty dossier of industry appreciation and glowing reviews. Quotes in the press abound from such luminaries as Architectural Digest (describing The Milestone Hotel as "One of the best in the world"), multiple No.1 rankings form Cond Nast Traveller, Travel and Leisure Magazine (Bushmans Kloof, Cape Town, voted "Best Hotel In The World"), The Culinary Guide, and The New York Times. Wherever the location, Red Carnation makes good on its ethos of No Request Too Large, No Detail Too Small.'
How refreshing to see an organization deliver on its promises; in such an inundated market as the travel industry, to stand out from the multitudes, with such a strong belief in the holism of the brand, is truly admirable. And the customers feel it. The difference, one could say, is in the details.
Brett Tollman and The Travel Corporation - Where Details Make the Difference
By: William Feins
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