subject: Top 5 Traffic Mistakes Made By Home Business Owners Online [print this page] Driving traffic is the most important aspect of any Internet marketing campaign. The sooner you learn how to drive visitors to your home business website the sooner you will start making sales and making money. However, you don't want to attract just any type of traffic.
You need people who are looking for and are interested in what you have to offer. These kinds of guests are called targeted traffic. You don't want to waste your time with people who are only looking for freebies or tire kickers who just want to try something out before moving on to the next so called big money maker.
This leads us to the number one mistake Internet marketers, who are new to the business, make when trying to attract people to their offer and that is not concentrating on driving targeted traffic to their home business website. It's great to see the large numbers in your statistical reports at the end of the month but if they aren't people who are looking for what you have then it's just wasted effort. Why attract someone looking for new furniture to a home business ideas website. It's just an impossible sale to make.
There are many very effective free Internet marketing techniques available online and some of these can help send unique visitors to your business. However, I'm a firm believer in the old adage in order to make money you have to spend money. Having said this I believe Google adwords or pay per click is a necessary component of any successful Internet marketing strategy.
People who fail to educate themselves on how to implement an effective adwords campaign are missing the boat on how to attract specific types of guests to their business. This doesn't mean you have to invest a fortune. You can run a successful adwords promotion for a modest investment if you research your keywords and phrases before hand and know what you're doing.
Internet marketers who attract vast amounts of targeted traffic each and every month but still don't achieve the sales numbers they should may be falling into the trap of failing to analyze their visitors. You should know where most of your guests are coming from or which sites are redirecting them, which pages they are spending most of their time on, the average length of time they are spending on your website and which pages they are exiting from on your site. Armed with this information you can adjust your Internet marketing strategy to focus on specific areas which will increase your conversion rate.
Another error Internet marketers make, that are just starting out online, is failure to take action. You're armed with the latest online marketing information, you have your website created and activated on the web and you have your products in place but you still don't take the action necessary to reach your goals. In order to avoid this situation create an action plan or Internet marketing plan and do something each and every day to promote your business and attract traffic. Knowing what to do means nothing if you don't apply it.
Finally, another gaffe Internet home business owners make is not placing advertisements on their website. Believe it or not some people who design and create their own site become so attached to it they don't want to clutter it up with banners and ads. They seem to lose sight of the main objective of the web page which is to make money. Why work on attracting traffic if there's nothing there for them to buy. If you want to be successful online as an Internet marketer and home business owner strategically place advertisements on your home page and try to avoid the other traffic blunders we've discussed in this editorial.
by: Bob Withers
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