subject: Website Marketing - Starting Your Own Online Business [print this page] Getting into website marketing is surprisingly simple. Anyone can create their own optimized website and start making money off of it, but to truly profit one must do more than set up some content and let it sit.
Website marketing works within topics, also referred to as niches. Choosing your niche before starting a site and selecting a domain name is of the utmost importance. Some pull in more traffic than others on their own and with many larger and more in demand niches, there is stiff competition from hundreds, or in some cases, even thousands of other SEO campaigns. Even if the competition is high, there is much more traffic heading to those types of niches and hence more money to be made. The choice is yours: Either have to put less effort towards your campaign and make less money, or put a lot of time and effort into it and make a lot more money.
Whatever niche you choose, you need to be sure ot stick with it. Keep one to a domain name, with a few keyword phrases on different pages if you want to get the absolute most out of that website.
The quality of the content on your website matters as well. Low quality articles with little to no real information will be far less likely to pull in organic traffic and to encourage visitors to click on the advertisements. An article does not need to be five-star quality, but it does need to have some real information in order to hold the interest of the average reader. Keeping your keywords to a medium density is recommended to keep from offending search engines and visitors alike. Too little will cause search engines to overlook you, while too much will cause readers frustration.
Promotion is also a big part of website marketing. Submitting content to outside sources with links to your site can increase reader exposure and make search engines take more notice of your website. This is called backlinking, and is an important part to making your campaign work. Allowing your website to sit there without any promotion is not doing your campaign any justice.
Updating with new site content every so often can also be a great source of help for marketing your campaign. Adding new pages down the line can open up your website to new keyword phrases for search engines to pick up and can actually help the overall optimization of your website. Checking up on your optimization every few months, as well as updating, ensures that you will maintain your search ranking or even improve it, as long as you utilize more thorough techniques with each update.
Website marketing itself is not a difficult endeavor. Knowing how to create quality content that appeals to both the automatic and living parts of SEO, as well as promoting the content you have put up, will result in success in your marketing campaign.
by: Thomas Gajdjis
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