subject: Marketing Leads For Your Online Business [print this page] Every online business needs marketing leads to survive. There is no dispute about that. Leads are generated by traffic to your web site. Getting traffic to your website has always been one of the most difficult things to accomplish.The type of business that you have does not matter. The quickest way to generate traffic is through direct email advertising. If you are not receiving the traffic to your website that you need then you need to drive the customers to it.
This is accomplished by sending an email directly a potential customers inbox and generating enough interest in what you have to offer that they need to know more. You must peak enough interest for them to want to visit your site to see what your offer is all about. Not every email will generate the traffic that you want so tracking of all of your email messages is critical to your success. You obviously want the best return for your money so if you track your email campaign then you will see what works and what flops.
Make sure that your message is directed to the reader and what they need and how your product can fulfill that need. They need to know right away how this can help them and change their life. Make your email personal like you are sitting down and talking to a friend. Most autoresponder's will allow personaization so use it. Many messages I see do not take advantage of making the message personal by merging in the contact information that is available. If you have it then use it.
Which is better:
Bill, Grow a better lawn in Sacramento,Ca
or
Grow a better lawn
By making your message persoanl you will capture more attention. You see many of your messages will end up in the junk box but many people swcan there junk boxes for messages and if this is the case then your message needs to stand out. There is no better way than mentioning the prospect by name or there city.You must use everything that you can when trying to get the attention of your prospect.
Now that you have their attention and they are reading your email you need to emphasize how your product or service will help them. Remember you are only trying to get them to click over to your web site. Dangle a carrot to get them to click. Your web site is a far better place to take them to the next level.
by: WilliamR
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