subject: Using Articles To Promote Your Business [print this page] If you noticed, most of todays successful websites are using high quality content. The reason is quite simple, if people do not want to read the things you posted in your site, they will never buy your products or use your services. It is therefore important to provide them with well-written articles that addresses to their needs directly keeping them glued to your site and generate revenue in return.
One of the fastest ways to get outstanding articles is to hire professional writer to create them for you. Although this may not be a good option for startup site owners with limited budget, it remains a worthwhile investment. If you are on the other side of the rope and you choose to write your own content, then make sure to keep these things in mind at all times.
Formatting the Articles for Internet Usage
Reading in front of a computer monitor is not as exciting as reading a paper for most people. Break your articles into paragraphs and avoid long scrolls just to read the entire article. If you can include images to your content then do so. The idea here is to present your article as short as possible so that your readers wont feel intimidated. People who are surfing the net want to find information as fast as possible and certainly dont want to read all the unnecessary and academic phrases that you have learned back in college writing. Just be sure you will not end up writing like a child.
Breaking Your Articles into Section
Organization within your article is fast and easy if you break your content into paragraphs and using descriptive headlines. Reading will be a lot smoother and easier because your readers will be able to find what they need quicker. Make your headlines attention grabbing and avoid those that could drive them away for fear of boredom.
SEO in Your Articles
If you are writing articles for the net, then you must know about search engine optimization. Basically, SEO works by using keyword phrases that you want to rank high and using them over and over again in your article. SEO is important unless you do not want people to read your articles or visit your site. A good ratio plays between 2.5 4% keyword densities. Anything above that range could drive your readers away because of excessive repetitions.
Draft Your Articles
The idea here is never to use the first draft. No matter how good a writer you are, you should not publish your first draft without editing. I have known people who write articles, and put them aside for a day without thinking about it. Then, they come back with a fresh set of eyes and edit their drafts. If you do this, you will be surprised how much grammar and context you can add or delete. It is common for four or five drafts to come up before a final one. The key here is not to be contented with the first shot.
Anybody could write effective articles without paying professional writers. All is needed is a good research and practice. It helps to become a wide reader and to look for writing styles and preferences. Imitation is the highest form of flattery, so find writers that you admire most and copy their techniques. In the end, you will develop and find your own writing styles and methods.
by: Maude Fernandez
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