subject: Tips To Selecting The Best Domain Name For Your Businesses [print this page] Similar to a brand name, a domain name (DN) can also make or break things for your business. Search engines give special emphasis to DNs to look for what is being provided on your web site. For instance, say womensshoes.com can be considered as a piece of information for search engines that you are into selling women's shoes. There are not fast and sure-fire ways that provide a 100% guarantee, but there are many things you need to consider before choosing a domain for your business.
First, your domain name should be such that people can easily memorize it. Second, it must not be too long; a minimum of two or three words makes a perfect domain name.
When starting up, you have the option of selecting your domain and the business name simultaneously. Here are some things which you need to consider while selecting a DN for your company:
1. It should be intuitively descriptive
2. Must contain some kind of brevity
3. Should be memorable and at the same time must be fanciful
4. It should help you create a unique branding
Furthermore, if the name of your business is not generic and is short, then chances are high that you will get a short name for your domain as well.
Here are some of the other things which you must consider while selecting a name
1. Refrain from using hyphens
2. Don't pay more than $10 annually
3. It is always better to spell the words
4. It is advisable for you to have a .com unless and until you are a non-profit organization, in which case you can use.org. Some extensions like.us or.info appear a bit unprofessional. If the.com is not available, then you should go for.net
5. The majority of companies belonging to the Web 2.0 world have made use of misspelled words. However, it doesn't mean that you should also follow the same path.
Domain names are not that expensive, and you can buy a domain whenever you think you have got the right and the best idea. However, it is important that you take your time while selecting your name. This is because it is an important decision, and is one of those which if not chosen properly can affect your business in a negative manner.
by: Melissa Smich
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