subject: Businesses & Pay Per Click Marketing [print this page] You would definitely have observed the sponsored advertisements on the right hand side or on the top of the search results while searching on different search engines. This is the Pay Per Click marketing or PPC advertisements.
The websites that are non-sponsored are listed at the result page of the search engine for a keyword; these are the organic search engine positions. And there is one essential distinction between the PPC advertisement and organic results. The results that are free on any search engine like Google, Yahoo or MSN are the organic listings; however you have to pay some money to get listed in the Pay Per Click section. Let me inform you about one important thing that you do not have to pay money for displaying the advertisement unless a visitor clicks on it.
Advantages of Pay Per Click Marketing
In reality you would face a lot of competition to come at the first page for popular keywords in the organic listing when searching through different search engines. You need to use different SEO strategies to increase the rankings in the search engines. Though, even with using SEO techniques at times the websites just do not get listed, or even if it does then it would need a lot of time. But web businesses cannot wait for so long to increase their rankings and traffic. So these businesses use the option of PPC marketing.
PPC marketing is very effectual method to generate traffic in the shortest possible time. To start PPC marketing you need to sign up to create an account and then choose the keywords for which you would like to advertise, decide the bid value for all the keywords that you have used, create advertisement groups, then write the content of the advertisement that would be used and start your campaign. You will immediately see the effect of this with more traffic coming to your website. So, this process definitely gives rapid results.
Almost every search engines have a Pay per Click program like Google AdWords, Yahoo Search Marketing and MSN adCenter. Very similar to organic results, the results of PPC marketing would attract traffic.
Problems of Pay Per Click Marketing
One of the major problems PPC marketing has is the cost. For PPC you have to pay for every visitor that comes to your website and if you are not monitoring the website closely then you might end up giving away lots of money. A good idea is to decide on the budget each day that you would like to spend.
Also sometimes for different keywords the cost differs. So if you have mentioned your daily budget then your advertisement will not be shown if you have received number of clicks that costs equal to your budget amount for that particular day. Thus it is important for you to monitor the marketing campaign closely.
With many website owners spending too much money on SEO companies to increase their search engine results ranking, for them Pay Per Click Marketing can be very handy as it can give them results in very short time.
by: James Copper
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