subject: Prospecting Firms Helping Companies Find More Business Cold Calling [print this page] Sales can continue to increase in a recessionSales can continue to increase in a recession. Businesses can increase sales but the important part is to increase sales at lowest cost possible. An outbound telemarketing firm can be a cheap way to increase sales during a recession.
Many salespeople are good at closing but dread the idea of outbound telemarketing. There are many salespeople who are good at selling but struggle on the telephone. By using an business to business telemarketing company, you can let your salespeople focus on closing which can lower your cost per new client because there will be a higher conversation rate from prospect to lead.
A prospecting company can allow you to reduce phone time with those not interested. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.
The tough business climate means that you must respect the use of your advertising dollars even more. Using a prospecting company can allow you to track your return on investment so that you can increase sales but you know what it will cost to get to where you want to be.
Most businesses struggle with inconsistent sales to new prospects. If you maintain your marketing budget and allocate money to a prospecting company, you can pick up business since there are fewer competitors out there publicizing their services.
If people hate a part of their job like outbound telemarketing, they will procrastinate and this hinders your new sales. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.
Many salespeople who are customer facing do not have time to find new clients because they also have to service customers and prospecting becomes the activity to first fall off the radar. Using a prospecting company may free up your salespeople to sell more deeply into the current customer base so that you can lower cost per new client along with higher revenue per existing customer.
Few companies are looking for sales over the phone and your business will likely be one of the few prospecting for business over the telephone by using a prospecting company. This is a simply a piece of technology doing the dialing which can allow a prospecting company to hit five times the number of prospects your salespeople can hit.
It is hard to know how many new customers you will receive by using your salespeople. Using a prospecting firm can allow you to enjoy this growth that will happen once the economy turns around.
An outbound telemarketing company can be your new customer strategy so that you can reallocate your human capital within the business to what they do best. This can allow you to lower costs while increasing sales.
It is hard for any business to simply maintain its current state. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales. A recession is a great time for you to build sales with fewer competitors knocking on the prospects doors.
by: Jean Stan
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