subject: Cost Effective Techniques in Business Card Printing and Distribution [print this page] Author: Robert Johnston Author: Robert Johnston
If you really want to impress people with the best kinds of business cards, you will have to pull out all the stops and spend a lot on expensive paper, expensive designs and expensive printing processes. Let us face it, money can buy you the best and most impressive kinds of color business cards. You must know however, that money and quality can still be matched by a good strategy in business card printing and distribution. Yes! Below are a few cost effective techniques that you can try out that should still make your business cards count even though you didn't spend as much on them.
Using cards with different printing qualities One good trick I use when giving away business cards is by distributing two different kinds of cards. One is more high quality and expensive, and the other is a more affordable kind. Of course, I only have a little number of the expensive kind and I have a lot of the more affordable one. The trick here is to give away the best looking business cards to the important people, while giving other people your cheaper ones.
So for company presidents, prospective investors and other big wigs, you might want to give the best looking business cards you have. On the other hand, chance meetings with colleagues, friends and family can merit the distribution of your simpler and cheaper business cards. This can save you some money in printing a lot of expensive business cards, while still being able to give the best cards you have to the most important people that will need them.
Saving costs in color printing Another good strategy I use for color business cards is to just choose the color. If your business card design only includes the red and blue from your business logo and nothing else, then you don't have to pay for full color printing. You can just use spot colors or pure printing inks for the colored design elements. This is cheaper than four color printing where different inks are used to form the different colors we are used to. So don't pay for color printing until you really have to in your business cards.
Printing everything by bulk If you want to save money in printing business cards, it is good to always print everything by bulk. By printing a lot of business cards in one printing order, you get wholesale discounts for printing them. Don't print your business cards piecemeal throughout the year since you will be spending extra for each and every session of printing. Getting everything done and over with in one printing process should save you a lot of money. Even expensive designs can have discounts when you encounter this situation.
One important note though in printing by bulk is that you must print your cards in just the right amount for a whole year's supply. Don't print too much since you will probably need to update your designs and your contact information after a year. You don't want to give outdated business cards just because you still have a lot of them. So make sure you don't overdo your printing. 200 pieces should roughly be enough for most businessmen, unless you have a more active job that requires meeting a lot of people each year.
So there you have it. A few cost effective techniques that should save you some money and still get a good impression with your business card printing. Try them out today!About the Author:
