subject: See How Merchant Services Can Strengthen Your Wireless Business [print this page] There are all kinds of situations today where your business may need to leave the boundaries of your storefront. Or maybe you dont even have a bricks and mortar location to begin with. Wherever your business takes you, a merchant services account can help to grow your wireless businesses in ways you may never have imagined.
Lets say you own a small pottery business and you find yourself traveling to art fairs around your region. In the past you may have simply decided that going cash only is the best way to handle your transactions. You figure there is usually an ATM a few booths down and if people want to use cash they can just go to that.
The problem with that thinking is that your potential customer is going to have to walk by a few other vendors on the way to that cash machine. They may very well see something else they want to buy on the way. Maybe somewhere that does process credit cards.
Or maybe they see all that cash when they get it out of the machine and realize they feel a little bad spending two hundred dollars on a handmade vase. Studies show that people are more likely to spend more money when using a credit or debit card than when using cash.
When you open a wireless merchant services account you are opening your business up to a new world of customers. There are several ways that you can process credit cards from mobile locations.
One of these ways is through a wireless terminal that you can swipe your customers card through. These come in a variety of different sizes and styles. Some of them have a built-in printer and some of them you will need to attach to a separate machine to print out the receipts. Many merchant account providers will even provide you with a terminal for free when you sign up for an account. Some of the higher end machines you may have to pay for though. It is just like whether you want the free cell phone with your plan or whether you want to pay extra for the fancy one.
There are also wireless solutions that dont require an actual physical swipe terminal. Some companies have a service where you can just take down the customers credit card information and call it in later. Another way is to have your account provider set up a website that you can log onto and punch in the credit or debit card information.
One of the benefits to the swipe terminals is that they have significantly lower operating costs. The downside is that some companies will charge you a high kill fee if you decide to leave the contract early and return the machine. You just need to read the fine print and decide what is best for your business.
Even businesses that operate out of a traditional storefront can benefit from these wireless solutions. Restaurants are some of the most likely candidates. Imagine what it is like sitting down to a nice meal and then waiting for your check. It seems silly that if you pay with a card you often have to wait for the waiter to come back and get it, then run back to the register, then bring you your receipt. Think about how much time your wait staff and your customers would save if the waiters could just swipe the diners card right at the table.
That same convenience can be translated into providing curbside takeout. Your customers will be thrilled that when they order takeout they can just pull up out front, have someone run their food right out to the car door, and swipe their card then and there.
But why stop at that? Once you have set up your wireless merchant services account your restaurant can start processing credit cards on all delivery orders too. You have to figure that when people order delivery it is because they dont feel like leaving the house. Now if they dont have cash at the house do you really think they are going to go out of their way to hit an ATM before the delivery man shows up? No way. They are just going to order their food from somewhere that can wirelessly process credit cards.
Worried about fraud? With sophisticated encryption technology your wireless payments will be processed totally securely. Or maybe your mobile business takes you to exotic distant locations where you can never get a cell phone signal, let alone access your merchant accounts wireless network. That isnt a worry either because many of the wireless terminals have a store and forward function that saves the credit card information and transfers it when you are back to civilization.
No matter what type of mobile business you run, a merchant services account is guaranteed to help you grow. Dont get left behind. Start looking toward the future today.
by: Isabel Walsh
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