subject: 5 Procedures In Creating Business Cards [print this page] It is hard enough to keep a business profitable, much more run an effective marketing campaign. For many startup and small business owners, the one pitfall they usually fall over is creating unsuccessful marketing materials. Contrary to popular belief, creating marketing materials do not have to cost a lot. If you know how to design an attractive material without spending a lot of money, then you get the most out of your marketing campaign and your hard earned money.
Among the integral marketing materials that you need to produce for your business is the business cards. Whether you are a model, a tennis coach, a dentist, or even a mortician, an inviting and striking business card is essential. It measure only about 2 inches by 3 inches and cost only about a dime, but it packs a powerful punch.
As your personal representative and the single most important material that will help you give a good first impression, it is critical that you design your business card in such a way that it will give you good personal and corporate image. Because the initial impression people create about your business card is usually based on the design, color, and physical look, here are guidelines for you to follow:
1. Organize information. This means putting your name, business name, phone numbers, address, and email. You need to arrange them in such a way that they are understandable and easy to read. People usually call the first number listed in the card, so make sure that number is functional.
2. Use an attractive and pleasing design. Aside from choosing colorful and enticing images, make sure to design your card professionally and with a coordinated look. A pleasing design can be your winning edge over your competitors.
3. Use the back of your card. As much as possible, you need to take advantage of all spaces provided to your card. Double sided business cards are becoming very affordable these days. So, why not take advantage of this opportunity and create your own double sided card. You can print slogans or motivational messages at the back; you can also use the back as an invitation for a free consultation or visit; it can be also printed with discount coupons; a calendar can also be printed for customers to use.
4. Design the front artistically. Keep in mind that your business card is perhaps the first thing that your target customers will see about you. So, make sure that you choose your design carefully. For instance, if you are a photographer, you can use your snapshots as your business cards. This will give you a unique and catchy way of introducing your business.
5. As much as possible, use a heavy stock on your business card printing. For business cards, it is ideal to use heavy paper stock than light stock. Aside from being more reliable and stronger, a heavy card stock leaves an impression that you business is for real and of high value. So, make your paper your asset; always choose good quality stock.
A word of advice: before you give your card to a target customer, it is best to ask for his card first. The moment he gives his card, which is your cue to give yours. Observe this etiquette and you are sure to get positive response on your business cards.
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5 Procedures In Creating Business Cards
By: Janice Jenkins
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