subject: Marketing A Small Business Online [print this page] When you run a small business, there is usually a limitation on the amount of money that you have available to use on promotions and marketing. The way around this, is to find ways of promoting your business which are cheap and affordable, in order to grow yourself to where you can have that larger budget to more aggressively market. One of the best ways to do this is by investing some time and research into Economical Search Engine Optimization, as this is a great way of driving potential customers to a website without spending a great deal of money.
Search engine optimization means doing things which are going to bring you more traffic through search engines like Google. The goal is to target certain keywords or phrase that people might search for in the engines when looking for content similar to what your company provides. By engaging in SEO activities, you will help to make your site rank higher when people search for those targeted keywords. The best part about doing this kind of work is that it doesn't have to cost a lot of money.
One of the best ways to engage in SEO without spending a lot of money is by creating a lot of great content. The search engines are constantly improving their algorithms to try and provide people with links which provide content which is the closest to providing them with the answer they are looking for. Creating content is mostly reliant on time, and you can create many different kinds. Articles, blog posts, videos, podcasts, slideshows, and eBooks are all valid forms of content. The search engine spiders will find this on your site, and help guide people to it.
Creating content is maybe the most affordable way of engaging in SEO because once you've created a piece of content, there are many ways that you can use it. For instance, in addition to posting content on your site, you can also submit articles to syndication sites. This can help create valuable back links to your site which are also an important part of SEO.
If you have great content, this is also going to encourage other people with websites to link to your pages in order to guide their visitors to more great content. This is three ways in which you can gain SEO rankings just through content creation. This is the reason that in SEO circles, the phrase "content is king" is common.
by: Scott P Gallagher
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