subject: Spending Your Ad Budget In The Right Places [print this page] Keeping track of your advertising money in a tight economy holds a special importance. Getting your budgeted dollars to work even harder for the attention your business needs to compete for wise shopper dollars. Learning to spend smarter will give you the competitive edge over those who just mindlessly spend. Incredibly expensive ad campaigns don't always return the results you were hoping for. Put your logo on items to put in the hands of customers nets the best results.
Every customer has handy items they use everyday, that was either bought at a store of given to them for free as a promotional item. If the item is simple, useful and handy it will give your business lots and lots of exposure every time it is used. Helping anyone solve a problem with a handy tool will really appreciate your gift and be more inclined to return to your business to shop again.
Good items to use are simple yet handy. Coffee mugs are something that most people use every day. A travel mug will be used a lot by people going back and forth between work and is something that people love to get. Reusable canvas shopping bags are usually a big hit as well. These cab be beautifully colored with a great flashy logo design that will get a bunch of attention. A bag will get use for shopping many times, and in a variety of stores.
Promotional items work off of a very basic marketing concept. The more exposure given to any name or logo, the easier it is to remember that name or logo, even by those who have never heard of your company. Large successful companies understand the magic of this concept, and routinely use its very effective promotional magic. Any where you go, shop or play you will notice the thousands of logos and company names that instantly, you know who they are and what each one represents.
At one time Coca-Cola and Nike were just a young company, in need of some heavy duty promotions just like your business needs. Why not use the same advertising strategies that have made these companies a international household name and globally recognized symbol; but on a smaller, more locally or regionally landscape. These proven promotional work well at any level. Distributing your logo to friends, family, regular shoppers and employees will give your business information the proper place in everyone's mind.
by: Ann Christopher
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