subject: What Is CRM and How Can It Help Recession Proof Your Business? [print this page] Customer centric companies are investing in CRM software to ensure that they excel in their relationships with their customers. The path towards this is a key business strategy, not a technology one whether you decide on an in-house CRM system or take advantage of easy entry web based CRM software system. Ultimately, a CRM solution can be measured by customer retention and referrals, the growth of high value customer segments and the increase in the productivity of your own business.
What Is CRM and How Can It Help Recession Proof Your Business?
By: Antony Dutton
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